How to Create a Legacy TikTok Pixel
⚠️ WARNING: It is not recommended to create a Legacy Pixel due to possible significant event inaccuracies. Click here to open the creation guide of an Events API pixel instead.
This guide walks you through the steps for creating a Legacy TikTok Pixel and connecting it to your Shopify store using TiXel.
Important: Please make sure that the native TikTok Sales Channel is not installed in your store, as it may collide with TiXel's functionality.
Open the TikTok Ads Dashboard.
Hover your mouse over Tools in the top nav and click Events.
Click Connect Data Source.
In the pop-up, select Web, then click Next.
Click Skip.
Select Manual Setup, then click Next.
Choose TikTok Pixel only (do not select both TikTok Pixel and Events API), then click Next.
Enter a unique name for your pixel and click Create.
Click Copy Code.
In TiXel’s dashboard in your Shopify admin, paste the code in the Pixel Code field.
Give the pixel a name, then click Add Pixel.
A pop-up will appear — click Copy Code, then click Continue Setup.
A second pop-up will appear — click Click Here to open a new window.
Follow the steps shown: click Add Custom Pixel, give it a name (e.g. Pixel ID), then click Next Step.
A third pop-up will appear:
Paste the previously copied code into the window that opened.
Click Save, then click Connect.
Go back to the third pop-up and click I’ve Added the Custom Pixel.
TiXel will now begin triggering the events for you. 🎉
Back in TikTok Ads Manager, click Next.
Toggle Automatic Advanced Matching to OFF, then click Next.
Click Next again without making any changes.
On the final screen, click Finish.
You’ve successfully installed the Legacy API TikTok Pixel using TiXel. 🎉
Make sure to keep the app installed to keep the Pixel active in your store.
If you need help, feel free to contact our support team.
Introduction
This guide walks you through the steps for creating a Legacy TikTok Pixel and connecting it to your Shopify store using TiXel.
Step-by-Step Instructions
Important: Please make sure that the native TikTok Sales Channel is not installed in your store, as it may collide with TiXel's functionality.
Open the TikTok Ads Dashboard.
Hover your mouse over Tools in the top nav and click Events.
Click Connect Data Source.
In the pop-up, select Web, then click Next.
Click Skip.
Select Manual Setup, then click Next.
Choose TikTok Pixel only (do not select both TikTok Pixel and Events API), then click Next.
Enter a unique name for your pixel and click Create.
Click Copy Code.
In TiXel’s dashboard in your Shopify admin, paste the code in the Pixel Code field.
Give the pixel a name, then click Add Pixel.
A pop-up will appear — click Copy Code, then click Continue Setup.
A second pop-up will appear — click Click Here to open a new window.
Follow the steps shown: click Add Custom Pixel, give it a name (e.g. Pixel ID), then click Next Step.
A third pop-up will appear:
Paste the previously copied code into the window that opened.
Click Save, then click Connect.
Go back to the third pop-up and click I’ve Added the Custom Pixel.
TiXel will now begin triggering the events for you. 🎉
Back in TikTok Ads Manager, click Next.
Toggle Automatic Advanced Matching to OFF, then click Next.
Click Next again without making any changes.
On the final screen, click Finish.
Conclusion
You’ve successfully installed the Legacy API TikTok Pixel using TiXel. 🎉
Make sure to keep the app installed to keep the Pixel active in your store.
If you need help, feel free to contact our support team.
Updated on: 31/03/2025