My Pixel Is Not Firing Events Properly

Introduction

If your TikTok pixel isn’t firing events correctly, it’s usually related to setup details or minor delays. Follow these steps to troubleshoot and resolve the issue.

Troubleshooting Steps

Verify Pixel Type

Make sure you created an Events API pixel following the pixel creation instructions. Using the correct pixel type is essential for proper event tracking.

TikTok Sales Channel Collision

Make sure that the TikTok Sales Channel app is not installed in your store. Having the TikTok Sales Channel installed in addition to TiXel can cause significant event inaccuracies and processing delays.

Allow for Synchronization

It can take up to 24 hours for newly created pixels to fully synchronize and display optimization events in the TikTok Ads Dashboard.
Please allow sufficient time for the TikTok Ads Manager to update.

If You Still Encounter Issues

After verifying these points, if your pixel is still not firing events properly, please reach out to our support team for further assistance.
Our team is ready to help troubleshoot and resolve the problem quickly.

Conclusion

Proper setup and patience during synchronization usually resolve most event tracking issues. If you need additional help, feel free to contact our support team.

Updated on: 28/04/2025