My pixel is not firing events properly

If you're experiencing issues with your pixel not tracking events correctly, follow these steps to troubleshoot and resolve the problem:

1. Verify Pixel Creation:
- Check Pixel Type: Ensure that you’ve created the pixel as "Custom Code" following the pixel creation instructions. Using the correct pixel type is crucial for proper functionality.

2. Allow for Synchronization:
- Wait Period: It may take up to 8 hours for the TikTok Ads Dashboard to fully synchronize and display the optimization events and information for newly created pixels. Make sure to allow this time for the dashboard to update.

3. Review Advanced Matching Settings:
- Automatic Advanced Matching: Confirm that the Automatic Advanced Matching setting is toggled off for your pixel. This feature is unsupported in stores and should not be enabled.

If You Still Encounter Issues:
- Further Assistance: If you’ve checked all the above steps and your pixel is still not firing events properly, please reach out to our support team.
- Contact Support: Our team is here to help and will assist you in troubleshooting and resolving the issue.

Feel free to contact us if you need any additional help! 😊

Updated on: 31/07/2024