Articles on: Shopify Apps

What is the "Buy It Now Button Behaviour" feature?

Introduction

The Buy It Now Button Behaviour feature helps you improve compliance by ensuring customers agree to your Terms & Conditions before completing their purchase. This feature is especially useful for capturing consent when customers use the Buy It Now option, which typically bypasses standard cart interactions.


How the Feature Works

  1. Feature Activation
  • Once the Buy It Now Button Behaviour is enabled, the feature automatically applies to your store.
  • It monitors when customers click the Buy It Now button.


  1. Pop-Up Modal Display
  • When a customer clicks Buy It Now, a pop-up modal appears.
  • This modal prompts the customer to review and agree to your Terms & Conditions before proceeding.


  1. Customer Action Required
  • Customers must acknowledge and accept the Terms & Conditions in the pop-up.
  • Only after agreeing can they continue to the checkout page.

Visual Example

Below is an example of how the Buy It Now Button Behaviour appears on your store:

Benefits of Using This Feature

  • Ensures customers are fully informed before purchasing
  • Helps maintain legal and policy compliance
  • Prevents users from bypassing Terms & Conditions acceptance
  • Creates a more transparent checkout experience


Conclusion

By enabling the Buy It Now Button Behaviour, you can ensure that all customers acknowledge your Terms & Conditions, even when using accelerated checkout options.


If you need help setting up this feature, feel free to contact our support team. We’re here to assist! 😊

Updated on: 18/03/2026