How to create an OpenAI Ads (ChatGPT) Pixel?

You'll copy two values from OpenAI Ads Manager into TiXel. That's it — about three minutes, no code, no theme changes.

1. Get your Pixel ID

Tools → Conversions → Data Source → Create
Name it, then copy the Pixel ID.

Ignore the "Setup code" script — TiXel sends events server-side, so nothing goes in your theme.

2. Get your Conversions API key

Settings → scroll down → Manage conversion keys
Create a key and copy it immediately — it's shown only once.

⚠️ Not the Create New Key button higher up the page — that one's for managing campaigns and won't work for tracking.

3. Add the pixel in TiXel

Add Pixel → OpenAI Ads → paste both values → Add Pixel

Keep all four events on. TiXel checks your values with OpenAI as it saves, so you'll know straight away if something was copied wrong.

4. Mark purchases as conversions

Conversions → Conversion Events → Create

• Base event: order_created
• Name: Purchase

This lets your campaigns optimise toward sales instead of clicks.

Check it's working

Browse your store — view a product, add to cart, start checkout. Then open your pixel's Analytics page in TiXel.

Questions

Conversion Events shows 0 — is it broken?
No. That counts sales from ChatGPT ad clicks, so it stays at 0 until you run campaigns. Check the Analytics page to confirm events are arriving.
OpenAI warns "No recent conversion events"
Normal right after setup — it updates slowly. If events appear in your Analytics page, they're arriving.
I lost my Conversions API key
Create a new one under Settings → Manage conversion keys, then update it in TiXel.
Do I need to touch my theme?
No. Everything is server-side, so there's no script on your storefront and no effect on page speed.
Can I add more than one pixel?
Yes — every event is sent to all of them.

Need help? Chat with us and we'll check your setup.

Updated on: 14/09/2026