Articles on: Shopify Apps

How to create a Pinterest Pixel?

Introduction

The TiXel app allows you to easily track user events and optimize your ad campaigns by integrating the Pinterest Conversions API (CAPI) into your store. This guide will walk you through how to find your Ad Account ID, generate a Conversion Token, and configure them within the TiXel app.

Follow these steps to set up your Pinterest tracking:

Part 1: Find Your Ad Account ID

  1. Open Pinterest Ads Manager: Navigate to the Pinterest Ads Manager and log in to your business account.
  2. Open the Account Menu: Click on your account name or profile dropdown menu located in the top right corner of the dashboard.
  3. Copy your Ad Account ID: Make sure you are on the Ad accounts tab in the menu. Under your business name, locate your specific ad account. You will see your ID listed directly underneath the account name. Copy just the numbers to your clipboard.

Part 2: Generate an Access Token

  1. Navigate to Conversions: Click on the menu in the top-left corner (usually labeled with the Pinterest logo or "Ad reporting") and navigate to the Conversions section.



  1. Generate the Token: Look at the left-hand menu and click on Conversions API, then select Set up API. Click the Generate new token button. A long token string will appear (it usually starts with pina_). Copy this token to your clipboard.


Part 3: Add the Pixel to TiXel

  1. Open TiXel Settings: Go to your TiXel app dashboard and click on All Pixels from the navigation menu.


  1. Add a New Pixel: Click on the Add Pixel button to start setting up a new integration.


  1. Select the Platform: Choose Pinterest from the grid of available advertising platforms.


  1. Configure Pixel Settings:
    • Paste the Ad Account ID you copied from the dropdown menu into the first field.
    • Paste your Conversion Token into the second field.
    • Give your pixel a recognizable Pixel Name.
    • Choose whether to apply the pixel to all products or only specific ones, then click save.


Conclusion

By connecting your Pinterest Conversions API through TiXel, you capture highly accurate data directly from your server, ensuring reliable event tracking and helping you improve your overall Pinterest advertising performance.

If you need help with setup or customization, feel free to contact our support team.

Updated on: 26/04/2026