Does the Skip To Checkout functionality affects analytics reports?

Introduction

The Skip To Checkout feature is designed to speed up the purchasing process by taking customers directly to the checkout page. While this improves the shopping experience, it may affect how certain actions appear in your analytics reports.

Impact on Analytics Reports

• Standard analytics track the purchase journey like this: Add To Cart → Start Checkout from Cart → Complete Order
• When Skip To Checkout is enabled, customers bypass the first two steps and go straight to checkout.
• This may make your Add To Cart rate appear lower than usual because the intermediate steps are skipped.
• Important: This does not indicate a drop in sales or engagement—it’s simply how the data is recorded.

What You Should Do

• Understand that minor discrepancies in your reports are normal with this feature.
• Continue using Skip To Checkout as intended to streamline the purchase process.
• For the most accurate insights, focus on overall sales trends and other key metrics in your analytics.
• If needed, contact our support team for clarification or guidance.

Conclusion

Using Skip To Checkout may slightly alter how actions appear in your analytics, but it does not negatively impact your store’s performance. The feature can be safely used to improve the checkout experience, and our support team is available if you need any assistance.

Updated on: 30/03/2026