Can TiXel track events of an external Add To Cart button (that leads outside the store)?

Introduction

If you have replaced your 'Add to Cart' button with an external link (for example to Amazon), you may want to trigger the Add to Cart event when visitors click the link.
However, due to the way Shopify's Analytics processes events, this action cannot be directly tracked as an Add to Cart event. This guide explains why this limitation exists.

Understanding Shopify's Event Tracking

TikTok's tracking system requires specific event data to be sent to TikTok in order for it to register an Add to Cart event. This data is generated only when a product is added to the cart within Shopify.

Since an external link (such as to Amazon) does not pass Shopify's cart data, TiXel does not receive the necessary information to trigger the event. A simple click event does not contain the required purchase-related details, making it impossible to track as an Add to Cart event.

Conclusion

Due to Shopify's analytics limitations, the Add to Cart event cannot be triggered directly through a simple link to Amazon or to other URL.

Updated on: 02/04/2025