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# How to create an OpenAI Pixel?

# How to create an OpenAI Ads (ChatGPT) Pixel?
You'll copy two values from OpenAI Ads Manager into TiXel. That's it — about three minutes, no code, no theme changes.

![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/openai-guide-01-overview2x_5te5l.png)

## 1. Get your Pixel ID
**Tools → Conversions → Data Source → Create**
Name it, then **copy the Pixel ID**.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/openai-guide-02-datasource2x_rsgyx2.png)
Ignore the "Setup code" script — TiXel sends events server-side, so nothing goes in your theme.

## 2. Get your Conversions API key
**Settings → scroll down → Manage conversion keys**
Create a key and **copy it immediately** — it's shown only once.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/openai-guide-03-key2x_7posfo.png)
⚠️ Not the **Create New Key** button higher up the page — that one's for managing campaigns and won't work for tracking.

## 3. Add the pixel in TiXel
**Add Pixel → OpenAI Ads** → paste both values → **Add Pixel**
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/openai-guide-04-tixel-form2x_ctpjnq.png)
Keep all four events on. TiXel checks your values with OpenAI as it saves, so you'll know straight away if something was copied wrong.

## 4. Mark purchases as conversions
**Conversions → Conversion Events → Create**
* **Base event:** `order_created`
* **Name:** `Purchase`
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/openai-guide-05-conversion2x_wmqkod.png)

This lets your campaigns optimise toward sales instead of clicks.

## Check it's working
Browse your store — view a product, add to cart, start checkout. Then open your pixel's **Analytics** page in TiXel.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/openai-guide-06-verify2x_910bw7.png)

## Questions
**Conversion Events shows 0 — is it broken?**
No. That counts sales from ChatGPT ad clicks, so it stays at 0 until you run campaigns. Check the Analytics page to confirm events are arriving.
**OpenAI warns "No recent conversion events"**
Normal right after setup — it updates slowly. If events appear in your Analytics page, they're arriving.
**I lost my Conversions API key**
Create a new one under Settings → Manage conversion keys, then update it in TiXel.
**Do I need to touch my theme?**
No. Everything is server-side, so there's no script on your storefront and no effect on page speed.
**Can I add more than one pixel?**
Yes — every event is sent to all of them.

**Need help?** Chat with us and we'll check your setup.