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# How to create a Pinterest Pixel?

# Introduction
The TiXel app allows you to easily track user events and optimize your ad campaigns by integrating the Pinterest Conversions API (CAPI) into your store. This guide will walk you through how to find your Ad Account ID, generate a Conversion Token, and configure them within the TiXel app.
### Follow these steps to set up your Pinterest tracking:
### Part 1: Find Your Ad Account ID
1. **Open Pinterest Ads Manager**: Navigate to the [Pinterest Ads Manager](https://ads.pinterest.com/) and log in to your business account.
2. **Open the Account Menu**: Click on your account name or profile dropdown menu located in the top right corner of the dashboard.
3. **Copy your Ad Account ID**: Make sure you are on the **Ad accounts** tab in the menu. Under your business name, locate your specific ad account. You will see your **ID** listed directly underneath the account name. Copy just the numbers to your clipboard.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_7c0qc4.png =900x227)
### Part 2: Generate an Access Token
1. **Navigate to Conversions**: Click on the menu in the top-left corner (usually labeled with the Pinterest logo or "Ad reporting") and navigate to the **Conversions** section.

![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_qy0fyl.png =900x338)

2. **Generate the Token**: Look at the left-hand menu and click on **Conversions API**, then select **Set up API**. Click the **Generate new token** button. A long token string will appear (it usually starts with `pina_`). Copy this token to your clipboard.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_1i293bj.png =900x397)

### Part 3: Add the Pixel to TiXel
1. **Open TiXel Settings**: Go to your TiXel app dashboard and click on **All Pixels** from the navigation menu.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_1t4kvm.png)

2. **Add a New Pixel**: Click on the **Add Pixel** button to start setting up a new integration.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_1ydp4h6.png =700x191)

3. **Select the Platform**: Choose **Pinterest** from the grid of available advertising platforms.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_t0i83o.png =700x301)

4. **Configure Pixel Settings**:
    * Paste the **Ad Account ID** you copied from the dropdown menu into the first field.
    * Paste your **Conversion Token** into the second field.
    * Give your pixel a recognizable **Pixel Name**.
    * Choose whether to apply the pixel to all products or only specific ones, then click save.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_mpufew.png)

# Conclusion
By connecting your Pinterest Conversions API through TiXel, you capture highly accurate data directly from your server, ensuring reliable event tracking and helping you improve your overall Pinterest advertising performance.
You can learn more about TiXel in the [Shopify App Store page](https://apps.shopify.com/c6ad935e0222409e5d3620ae238b4169?utm_source=effectify.help&utm_medium=article-footer-link&utm_campaign=help-article). If you need help, feel free to contact our **support team**.