> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://www.effectify.help/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to create a Meta Pixel?

# Introduction

The TiXel app allows you to easily track user events and optimise your ad campaigns by integrating the Meta Pixel and Conversions API (CAPI) into your store. This guide will walk you through how to generate your Pixel ID and CAPI access token from Meta and configure them within the TiXel app.

### Follow these steps to set up your Meta Pixel and CAPI:
|| **Important: Open Meta Business Manager**: Navigate to the [Meta Business Manager](https://business.facebook.com/) and log in to your account.
### Part 1: Find Your Meta Pixel ID and Generate an Access Token
1. **Navigate to Events Manager**: Open your Meta Ads Manager and click on the **Events Manager** shortcut from the menu.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_9if6ty.png)

2. **Open Dataset Settings**: From the left sidebar, click on **Datasets.** Select your business's dataset, and then navigate to the **Settings** tab.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_1mwphb1.png =972xauto)

3. **Copy the Pixel ID**: Under the "Details" section in your Settings tab, locate your **Pixel ID**. Copy it to your clipboard.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_1d5rvqd.png =609xauto)

4. **Generate the CAPI Access Token**: Scroll further down the Settings page to the **Conversions API** section. Look for the "Set up direct integration" option and click on **Generate access token** (Step 4). Copy the token that appears.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_1vdeby.png =700x443)

### Part 2: Add the Meta Pixel to TiXel
1. **Open TiXel Settings**: Go to your TiXel app dashboard and click on **All Pixels** from the navigation menu.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_13mkfcy.png =244xauto)

2. **Add a New Pixel**: Click on the **Add Pixel** button to start setting up a new integration.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_lz0esi.png)

3. **Select the Platform**: Choose **Meta** from the grid of available advertising platforms.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_mzv53w.png)

4. **Configure Pixel Settings**:
* Paste the **Pixel ID** you copied earlier into the first field.
* Paste the **Pixel Access Token** (your CAPI token) into the second field.
* Give your pixel a recognizable **Pixel Name**.
* Choose whether to apply the pixel to all products or only specific ones, then save your settings.
![](https://storage.crisp.chat/users/helpdesk/website/-/f/8/4/1/f8416cba63cde000/image_5r7m6h.png =862xauto)


# Conclusion
By connecting your Meta Pixel and Conversions API through TiXel, you capture more reliable data, ensuring accurate event tracking and helping you improve your overall advertising performance and ROI.
You can learn more about TiXel in the [Shopify App Store page](https://apps.shopify.com/c6ad935e0222409e5d3620ae238b4169?utm_source=effectify.help\&utm_medium=article-footer-link\&utm_campaign=help-article). If you need help, feel free to contact our **support team**.